I love talking and sharing my experiences with people on online as well as offline world. Some time back I had an opportunity to share my experiences on Social Media Marketing to a group of senior financial executives. Deven Shah who had recently launched WikiPaisa, a startup that is working in the personal finance space. One of its initiatives is to help financial advisors gain insights on Inbound Marketing
had dropped me an invitation asking me if I would be intrested in sharing my thoughts on social media marketing. I agreed the offer as I knew Deven for some time now and apart from that I knew that it would give me an opportunity to interact with people who were very new to the world of social media marketing. I took it as a challenge.
They are as follows:
1. People are excited about social media but they are concerened about results: The excitement was there and people were ready to learn news things. It was really motivating for me as most of the people were from an age group where accepting change is little tough. But at the same time they were too much worried about results from day one. My humble advice was that why are we thinking about results without testing the water.
2. Generally people are considering social media as another way of money making: I agree that it is one of the forms of marketing but having an expectation like this from day one is irrational. The idea should be of creating and sharing content that makes sence to your fans, reader, etc. So the focus should be on earning trust from your fans which can only happen via your content and once it is done the rest falls at place.
3. Group of different levels of understanding: This is a takeaway for me as a speaker that I should get it confirmed about the understanding of my audience on the subject. Better if it is a workshop get a indivual viewpoint from attendes that what should be the topics that the speaker should touch upon beore the event. Based on that a speaker can make much more better decisions and slides too. My session was little advanced and hopefully in future I would be more cautious on such areas.
Do let me know your thoughts and if you want to book me as a speaker at social media events or workshops then drop me a small note at prasant[@]lighthouseinsights[.]in and I will do my best to make it happen.