Speaking at a blogging event is always fun and challenging. While it’s a great experience to be with passionate bloggers, at the same time questions never evolve from – “How to make money from blogging?” Making money isn’t a bad idea but before that we also need to ask why should someone read our content and then think of sharing it, in order to make money via Google Adsense.
Vineet Rajan from Indiblogger approached me in June to be part of their multi city yearly blogging event WordUp in association with BigRock. Indiblogger has been a known name as a blogging community in the industry and WordUp was in its second year.
After a few rounds of email exchanges, I shifted my speaking subject from – “How Original Content Can Make You Survive In The Long Run” to “The Changing Behaviour of Online Content Consumption.” The idea was to talk about how content consumption on the Internet was evolving and how bloggers can adapt to these changing trends and implement them on their blogs.
Bangalore is second home as my parents and brother are settled in the city that does have a climate like Pune but never ending lanes of traffic. According to a cab driver, only on Sunday mornings you get normal traffic. I was happy that WordUp Bangalore was on a Sunday in the very famous brewery Big Pitcher. Yes you read it right, a blogging conference in a pub and the attendance was tight from 10 in the morning.
After quick refreshments, the day started with a great line of speakers sharing their experiences on blogging, original content and how to make money from a blog. The focus of the event was the surprise rap song by Abhishek Dhusia who just pumped up the Sunday late morning with some great numbers. Here I am with Abhishek with a cap and Arun Prabhudesai.
A performance like that needed some chilled beer and the organizers at BigRock and Indiblogger were kind enough to open the beer taps early for the speakers. Soon the food was served too and the entire space was all about good food, beer and never ending conversations.
Post lunch we had another star performance by Kritarth Srinivasan who didn’t talk about blogging but shared problems of being a Chennai guy. Kritarth is a well known stand up comedian and his show for 30 minutes was a blast, a much needed show post lunch.
Sad part was that the next one to go on stage was no one else but me. I made sure that I don’t crack any jokes and give value to the participants who had sacrificed a Sunday to be a part of the event. My talk focused on the changing trends, data to support the trends and finally takeaways from the trends. For instance most bloggers don’t give attention to email marketing which is a great tool, at a time when organic reach is dead on social networks (to be read as Facebook in India).
The below presentation has more such trends along with data points:
The day ended by 5 in the evening with some snacks and me having some more rounds of conversation with fellow bloggers, taking pictures and having more beer.
Finally, I took a cab back home with a Shawarma to give me company.
WordUp was a great expereince and it isn’t because as I was one of the speakers. The event was really arranged well, with interesting speakers, food, good beer, music and an open atmosphere just like bloggers want. The day even had lot of contests to keep the bloggers hooked up.
A great effort from Indiblogger and BigRock. One of the fine examples how well the event was crafted and planned could be imagined by this token of support presented to speakers.
If you are wondering that why I haven’t spoken about the various talks then here is the video of the entire event. I am sure you will enjoy the show and I come in at 4:28:55. Sorry for any goof-ups in my talk, I am not to blamed, it’s the free beer 😉
Image credit: BigRock