I complete 6 years of entrepreneurship with our online publishing startup, Lighthouse Insights. No mean feat for a guy who can get bored quickly.
Earlier in 2016 – “So when do you join a regular job. When do you end this madness?”asked my mother. I don’t blame her; she is disturbed by my madness. She invested her entire life so that both her sons have a life with fewer hardships. It is my past which is the culprit.
Every year I learn a bit about Entrepreneurship. So what did I learn in 2016?
“2016 was the year of detachment – decreasing the mad attachment that I had for LI. That doesn’t mean I’m done with LI. I am still in love and desperate to scale but I am no madder than SRK in Darr.”
Trust me it is a good space to be. You accept the realities with a more open mind. I have said this before – “As an entrepreneur I know out of 10 things I can execute 2 or 3 on my list. So let me focus on them and do justice.
Last year, I finally decided to go for the 10-day course of Vipassana. This was in my mind since 2015 but I couldn’t think of switching from LI for 10 days. There was a time in my life when I used to get mad if I wasn’t working on Sundays!
More than what the world would think the answer had to come from inside. I was desperate to challenge myself for 10 days. But that would mean zero access to the world.
I asked myself what’s the worse that can happen. Even if my partner and co-founder is not able to run the show on her own, will my readers care? Will they miss LI and pour in with fan mails against us?!
The answer is NO.
We live in a world where the consumer hardly knows the meaning of being loyal and web is the last place where you should speak about being loyal. In an age of information overload, where there is content being bombarded at the reader from each and every device in every possible format. Let me put it simply: no one gives a F***. It is a hard reality that as a small and niche player I have come to accept.
There are sites where people go every morning for consumption of content. But I know for sure that LI is not one of them. Tomorrow if Facebook closes there might be mayhem but will people not move on? MySpace anyone?
Is that bad? Not at all, it is a good reality to accept.
I completed the 10-day course without any problems. There was some anxiety for a day or two but later on I made friendship with reality. The site was working; thanks to my co-founder who managed really well. In fact I offered her to continue while I step down. But, our investors weren’t happy! (#justkidding)
Today I love what I do and the passion has only doubled. But at the same time there is no pressure and I find peace in whatever I do. I have not become spiritual but I have started accepting realities.
For instance, I know very well that if we close down tomorrow for whatever reason, no one will go mad or file a petition #bringbackLI. They will find some other portal that has on offer their desired content. And, my parents would be the happiest bunch.
When I look back, there were times my heart would bleed even if I dreamt of failure. In fact I have quite a few failures in my professional life. So what the heck if I add one more to the list. I will go down but only after a stiff fight.
Being detached has helped me to relook at the objective of LI and how to add value. I have blogged about how LI is relooking at the Indian digital marketing industry –
“Today the idea is not to do 4-5 stories in a day. We publish a story when we are confident enough that a particular story is bringing valuable insights to the table. If that means we are doing one story in a week, then so be it.”
Beyond LI, I am investing time in running; building my reading habit (I want to die with my library beside me), making sure that I cook when I want to and might learn music again. I still spend 9-10 hours behind my startup but in an organized and disciplined way (#workinprogress).
And if tomorrow is the day I have to close down, no issues! I am very fortunate to have understood the meaning of passion. “Thanks to Lighthouse Insights, I have understood life better and have evolved into a responsible human being (#workinprogress).”
But till then let me work hard and put my best efforts.