Success of content is defined by the value that it creates for its target audience/readers. Every blog or content piece should have a defined objective. In my opinion, most of them fail because they are trying to do too many things. I have come across bloggers who are ready to write on any topic, from … [Read more…]
Indian Railways and my family have an eternal connection. My grandfather, father, uncles and aunts have all proudly served in the Indian Railways. In fact my dad’s marriage proposal was accepted only because he had a permanent job in the Railways! He finally retired after 40 years without any job switch. Today I have almost zero connection with … [Read more…]
Will I be able to write two posts in a day, every single day? Is it the thing for which I was born? Last month Lighthouse Insights – our online publishing venture that covers digital marketing stories – turned five. We began with writing two posts, then four posts in a day, at times we … [Read more…]
I am 37 and I am excited like a kid is on his birthday. It isn’t my birthday but it is Lighthouse Insights that is having a party today. A dream that I saw and found support from my co-founder Vinaya, has seen five long years. It’s a miracle to see Lighthouse Insights surviving all these years. A blessing from the … [Read more…]
The year was 2012; I was at a social media event in Delhi trying to understand the business in the Indian space. By lunch I was quite bored as the event had more speakers than participants. Post lunch after some more talks the room was opened for an amazing un-conference. We were divided into small … [Read more…]
4 years ago I was advised by a growing Asian tech publisher that start up anything but not publishing. The founder who is a role model in Asia was not stopping me but making me aware of the harsh realities of starting and scaling up an online publishing business. Now 4 years later I’m echoing the … [Read more…]
Speaking at a blogging event is always fun and challenging. While it’s a great experience to be with passionate bloggers, at the same time questions never evolve from – “How to make money from blogging?” Making money isn’t a bad idea but before that we also need to ask why should someone read our content and … [Read more…]
Ask someone what his dream is, you would see a glowing face. Ask him what his biggest fear is, you might not see the same response, at least not from me. I am a man surrounded by fears and the biggest of them is the fear of death. Though I am yet to come close … [Read more…]
Lighthouse Insights recently (Dec 1st, 2014) completed four years, which only means that the balls have grown little big. 2014 has been a very interesting year – Twice we decided to close down the startup as we were not able to make money on our terms, two legal notices thanks to the stories we do, … [Read more…]
“He decides, we just follow his direction,” said Rajesh, the cab driver who picked me in the evening from Le Méridien, Delhi to drop me at the airport for my return flight to Pune. “The event was a setup, he (god) had called you to say hello!” Those words layered in to my head like the … [Read more…]